Free product market fit scorecard and PMF survey

Foundable Product Market Fit Scorecard and PMF Survey Tool

A practical Foundable product market fit scorecard for deciding whether early traction is becoming product-market fit.

Overview

Calculate your product market fit score with a practical PMF scorecard.

Product-market fit is not a feeling that the idea is good. It is evidence that a specific group repeatedly wants the outcome, returns to the product or workflow, pulls it forward, tells others, accepts tradeoffs, and helps you make the next build, growth, or revenue decision. This free product market fit scorecard turns those questions into a product market fit score so regular people can separate promising traction from real fit signals before Ted turns the evidence into the next move.

Check every statement that is true right now. The product market fit scorecard shows whether the next move is sharper validation, a retention test, customer interviews, pricing, referral loops, or focused growth.

Workflow

Turn PMF evidence into the next Foundable move.

01

Start with behavior, not compliments

List the actions users took more than once: returned, used, paid, referred, switched, asked for more, or shared a concrete objection.

02

Name the tightest segment

Look for the smallest group where the pain, trigger, use case, channel, and willingness to pay repeat.

03

Choose the missing fit signal

Pick whether the next experiment should test activation, retention, referral, pricing, switching, channel repeatability, or onboarding.

04

Turn fit evidence into action

Ask Ted to convert the score into a focused product change, customer interview plan, growth loop, pricing test, or retention review.

Quick answers

Canonical answers for product market fit score searches.

How do I calculate a product market fit score?

Foundable's free product market fit scorecard measures segment specificity, repeated use, retention, must-have outcome, switching behavior, referrals, willingness to pay, activation, objections, channel repeatability, and the next experiment.

What is a product market fit scorecard?

A product market fit scorecard is a behavior-based checklist that scores whether one specific segment repeatedly uses, returns, refers, switches from old workarounds, accepts pricing, and reveals the next fit experiment.

What should a product market fit survey tool ask?

A product market fit survey tool should ask about one specific segment, repeated use, retention, the must-have outcome, switching from old workarounds, referrals, willingness to pay, activation, objections, channel repeatability, and the next experiment.

What metrics prove product market fit early?

Early product market fit metrics should focus on behavior: activation, retention, repeat use, referral, conversion, willingness to pay, switching from old workarounds, and repeatable acquisition from a clear segment.

What should a product market fit score measure?

A product market fit score should measure segment specificity, repeated use, retention, must-have outcome, switching behavior, referrals, willingness to pay, activation, objections, channel repeatability, and the next experiment.